JACLEEN BECKER
Westminster, MA
Creative Director | Visual Storytelling for Innovation and Human Impact
Creative leader with nearly two decades of experience in multimedia production and marketing, bringing complex ideas to life through visual storytelling. I direct multimedia campaigns across technology and innovation spaces, using cinematic imagery and documentary-style storytelling to make technical work clear, human, and compelling. Bridging creative direction and marketing strategy, I lead work that engages audiences and elevates how complex ideas are understood and experienced.
INNOVATION & HUMAN DISCOVERY
Innovation & Discovery Visual Storytelling
Role: Creative Direction, Production
Photography: Scott Erb, Erb Photography
Scope: Multi-day photography initiative across campus research labs, building a cohesive visual library to support brand storytelling, marketing, and institutional communications.
Visual concept developed using gel lighting to create a cinematic research environment.
Admissions ROI Campaign
Role: Creative Direction, Photography
Scope: Developed and executed visual direction in partnership with design team for a high-impact admissions print piece and digital ads focused on ROI, career outcomes, and employer perception, supporting prospective student decision-making.
Photography: Erb Photography
WPI Journal — Winter 2024
Role: Art Direction
Scope: Led creative direction for a feature photoshoot of Paul Liberman, co-founder and President of DraftKings, shaping visual approach, composition, and tone to produce a refined, editorial portrait series for WPI’s alumni magazine.
Photography: Erb Photography
Bio-Inspired Sound Navigation for Tiny Robots
Role: Creative Direction, Photography
Scope: Editorial research storytelling shoot highlighting NSF-funded robotics research and innovation.
PRESIDENTIAL COMMUNICATIONS
You Should Be Here
Role: Creative Direction, Story Development, Interviews, Production
Scope: Cinematic commencement film produced during the pandemic to celebrate graduating students when in-person ceremonies were not possible.
SHIFTed - Future Ready
Role: Creative Direction, Story Development, Interviews, Production
Scope: Executive video produced for the SHIFTed global higher education conference in New Delhi, communicating WPI’s project-based learning model to an international audience.
VISUAL STORYTELLING
Crowdsourcing Science
Role: Creative Direction, Story Development, Production
Scope: Produced a documentary-style science communication video exploring global nuclear radiation monitoring and public access to scientific data. Coordinated filming with faculty experts and a Hiroshima/Fukushima survivor through an international collaboration with MacArthur Foundation and Change, including translated voiceover integration for a non-English-speaking participant.
Students Hands-On Global Projects
Role: Creative Direction, Story Development, Interviews, Production
Scope: Documentary-style film following WPI students working on project-based initiatives with community partners around the world, supporting global storytelling and admissions marketing.
Healing Through Equine Therapy
Role: Story Development, Editing
Video Production: Media Surge
Scope: Documentary-style video highlighting the therapeutic impact of equine therapy at Strongwater Farm.
Polar Park: In Great Company
Role: Creative Direction, Story Development, Interviews, Production
Scope: Documentary-style campaign video produced for the In Great Company initiative featuring Worcester civic and industry leaders discussing the development of Polar Park and WPI’s role in the city’s innovation ecosystem.
Accepted Student Package Showcase
Role: Creative Direction, Production, Editing
Scope: Stop-motion concept and video produced to highlight WPI’s accepted student package and enhance the admissions brand experience.
Field Research in Iceland
Role: Creative Direction, Photography
Scope: Environmental storytelling shoot in Iceland highlighting WPI students conducting field research through the Global Projects Program.
Commencement Celebration
Role: Creative Direction, Photography
Scope: Documentary-style photography capturing the emotion and tradition of WPI’s Bridge Crossing ceremony as graduates transition from campus to their next chapter.
