Jacleen Becker
Marketing Strategy • Visual Storytelling • Creative Leadership • Creative Operations
Selected work
VEX Robotics World Championship Commercial
Created for paid placement at the 2025 VEX Robotics World Championship, this high-energy commercial introduced WPI to a global audience of students passionate about robotics and STEM. I developed the concept and script around the energy of a live sports broadcast, spotlighting two students and their different paths from competitive robotics to WPI. Combining live-action footage, green-screen production, animated graphics, and fast-paced storytelling, I guided the project from initial concept through production and final edit.
Role: Concept Development, Scriptwriting, Creative Direction, Production, Post-Production Direction
The Most Immersive STEM University in the US
Created as part of WPI's brand refresh, this six-second YouTube pre-roll advertisement introduces the university's positioning as "The Most Immersive STEM University." The spot combines bold typography, dynamic motion graphics, and a library of newly commissioned photography to deliver a high-impact message
Role: Creative Direction
Innovation & Discovery Visual Storytelling Campaign
Led the creative direction for a multi-day visual storytelling initiative that redefined how WPI presents research and innovation across marketing, admissions, and institutional communications.
Role: Creative Direction, Production
Photography: Scott Erb, Erb Photography
WPI Presidential Inauguration
Created the opening film for WPI President Grace Wang's inauguration, weaving together the university's past, present, and future. Blending historic archival imagery with contemporary photography and video, the film highlighted WPI's enduring traditions while celebrating its culture of innovation. An original score composed by a WPI professor reinforced the emotional narrative, culminating in a message centered on purpose, progress, and the university's impact on the world.
Role: Creative Direction, Image Selection, Production
You Should Be Here
Cinematic commencement film produced during the pandemic to celebrate graduating students when in-person ceremonies were not possible.
Role: Creative Direction, Story Development, Interviews, Production
Students Hands-On Global Projects
Documentary-style film following WPI students working on project-based initiatives with community partners around the world, supporting global storytelling and admissions marketing.
Role: Creative Direction, Story Development, Interviews, Production
VEX Robotics Championship Recruitment Campaign
Created for the VEX Robotics Championship, this recruitment ad encouraged prospective students to take their passion for building to the next level at WPI. Featuring a respected robotics influencer alongside robotics competition footage and campus visuals, the campaign highlighted WPI's hands-on, project-based culture where students build robots from day one. "Your next build starts at WPI."
Role: Creative Direction, Story Development, Production
Award Winning Accepted Student Package Showcase
Stop-motion concept and video produced to highlight WPI’s accepted student package and enhance the admissions brand experience.
Role: Creative Direction, Production, Editing
🏆 Recognition: PINE Awards - Best Design of Show, People's Choice, and three Pinnacle Awards
WPI Journal — Winter 2024
Led creative direction for a feature photoshoot of Paul Liberman, co-founder and President of DraftKings, shaping visual approach, composition, and tone to produce a refined, editorial portrait series for WPI’s alumni magazine.
Role: Art Direction
Photography: Erb Photography
